Stories from the Field

“Great customer service.” What does that phrase mean to you? I hear it nearly every day, and yet I wonder how different people interpret this concept. A wholly intangible idea, this can be difficult to define.

For our customers, the experience begins as soon as they pick up the phone to contact us. While our Field Service Technicians are the face of a customer’s experience with the Northwest Group (CTX and QBSI), our Dispatchers in the Customer Care Center are the voice. If a customer experiences long hold times, unclear communication, or the feeling their concerns are not being addressed, then an opportunity to provide great customer service has already been missed. However, if a customer has a prompt, concise and attentive conversation when calling the Northwest Group, the tone has been set for a great overall experience. But great customer service doesn’t end there.

As important as effective communication is to our Customer Call Center, it is equally imperative to our Service Department. At the Northwest Group, we ask that all of our technicians contact our customers within one hour of receiving their service call to provide an estimated time of arrival. This allows a customer to understand where they fall in our technician’s schedule. Since not all copier repairs go as expected, not every ETA can be achieved, which is why follow-up communication is absolutely critical. If a technician knows they cannot meet an ETA, it is of the utmost importance that they communicate with their customer to update them as soon as possible. Additionally, if a machine is in need of parts that must be ordered from our manufacturers, and the part arrival is delayed, step one is to contact our customer to update them of the situation, and offer alternative solutions, if possible. 

What does this all mean? Communication is the key!

So, what does great customer service mean to me? That our customers immediately know the expectations, are communicated with if there is any delay, and what the plan is if there are any hurdles that our Service Department needs to overcome. Now that’s great customer service.

Jim Wadsworth 

Field Service Manager

www.ctx-xerox.com

www.qbsi-xerox.com

Knowing is Half the Battle

I’m a kid of the ‘80s.

I left my Flock of Seagulls hair in 1984. I left my mullet in 1985. I then left my Bon Jovi locks behind in 1986. Don’t ask me about my Living Color shaved head/dreadlocks from 1988 to 1990. I have successfully “misplaced” the remaining pictures/evidence of that fiasco. When it comes to hair, I learned what not to do in the ‘80s.

However, one thing that I still haven’t moved on from is G.I. Joe. No, I don’t have action figures throughout my office (nor at home). I still subscribe to their tagline, “Knowing is half the battle.” I am a firm believer of “I don’t know what I don’t know”, so when something comes along that causes me to shift my thinking – a paradigm shift – I am open to it. I don’t assume I know everything about even the very industry I specialize in – Managed Print Services.

This open thinking has allowed us at CTX to move into areas we previously have not offered service. At first, we only serviced HP, Xerox, and Kyocera printers but over time, we created a business model that allowed us to take on virtually every make and every model of desktop laser printers. This has opened up so many doors for us. We found a way to meet a need in the market – manage any laser printer out there because our potential customers may have ANY laser printer out there. And we haven’t stopped adjusting our business model as needed.

Now let me turn this back on you and your organization. How much do you know about your energy cost in kilowatt hours? Maybe you don’t know personally, but I am positive you or someone in your organization can look that up easily or call someone at PGE (or some other provider) and find out. Knowing this number gives you opportunities to make smart business decisions around that number.

Can you negotiate it down with your current vendor? Are there better opportunities through other service providers to negotiate that number down? Are there new or emerging competitors that offer different services that can provide the same end result (or better)?

Can you communicate the need to reduce energy consumption to your employees? If you were to create an incentive to do so, how much money could you budget to award employees while still maintaining a net reduction in expenses?

Are you able to pinpoint where your energy goes? If so, can you isolate the “worst offenders” and change business practices and habits so that these offenders use less energy? Are there other assets that could replace these “energy hogs” that will create an attractive ROI?

OK, maybe knowing in this case isn’t “half” the battle – it’s more like 10%. As you can see, there is more work to be done after you are in the know. I gave you an easy example. Oregon (and nearly every other state) has initiatives and incentives revolving around energy. There are rebate programs for putting your company’s personal computers on a power management program (please see me if you have any questions – we have a great solution around this). Let’s move on to one area I’m positive into which you have little visibility – printing.

How much do you spend on generating a single page document?

Don’t know? Well, you really should. I can say that because I have seen through my work that knowing this number has allowed companies large and small to reduce their real expenses around printing in a manner similar to reducing their expenses around energy.

Maybe you think that you could do some simple math to determine your cost per print. You know that Staples charges $149.99 per toner and the manufacturer boasts an output of 6,000 pages for that toner. That seems to work out to $0.025 (rounded) per page. Now, as you walk through the office and you see a stack of papers go uncollected on the printer, you know that is approximately $1.45 (for example) wasted. Multiply that out for a year and that number grows. Are you beginning to see the direction I’m going here? This is a great place to START, but don’t stop there.

How much did the printer cost? How old is it? How much……wait.

I’ll save you the many more questions you should be asking. $0.025 is only the tip of the iceberg for calculating your cost per print.

I highly encourage you to request an assessment from CTX (Oregon and SW Washington) or QBSI (Washington). We specialize in working with your administration and IT staff to determine your true cost per print. Once you know that….well, that’s half the battle. What you do with it at that point is up to you. You can continue to watch money sit wasted on the printer or you can take the next step.

What is that step? Well, we can help with that too. Give us a call today.

Daniel Alexander has been the Director of Managed Print Services for CTX since 2010. He has personally helped hundreds of businesses get their arms around what is known in the industry as one of the last unaudited expenses – print management. He can be reached directly at 503-968-0365.

The Great Command Workstation

In the last 13 years, I have held a variety of positions within our company, from sales to technical analyst, to trainer to now the Marketing Director.  In every one of my jobs, there was always one tool that I would use on a regular basis and that is Command Workstation.

EFI’s Command Workstation is software that can be loaded on any computer, in my case Mac OS10.  It is a direct interface to the Fiery print controller, basically the brain of your production/light production device.  It allows you to do so many things to ease your day, here are a few:

1.)   View the Status of your jobs: There are two areas within the main screen of Command Workstation that show the progress of your job.  Whether it is still processing or it is printing 100 of a 500-page job, all this information is at your fingertips.  In my case, this is especially helpful because I sit about three rooms away from the actual device so instead of having to get up every 5 minutes or better yet, sit and stare at the device, I can just simply open the Command Workstation window to verify my job is running and what copy number it is on.  This is one of the most helpful tools in maintaining a productive working day when I have to print on demand.

2.)   Reprint a Job: With a normal multifunctional device, once your job is printed, it is gone forever unless you specifically chose to save it in a mailbox on the hard drive.  In my job, I frequently proof items to make sure that everything is correct in the document before doing a final print.  With Command Workstation and my Fiery, my jobs are always stored for reprint. Therefore, I can send a job, once again from my desk three rooms away, and when I arrive at the printer, if my proof looks great, I can release 10, 100, 1000 more right there instead of going back to my computer.  This is once again a huge benefit in keeping my day productive and efficient.

3.)   Imposition:  Many of us have had to make booklets and getting those pages in the correct order when it is more then four can be quite confusing. It usually ends in manually taking blanks sheets, making a booklet, writing the number on each page, then deconstructing the booklet to see what page lands where.  Within Command Workstation and the print driver at your desk, you can send a single page document to print and simply choose “booklet layout – left binding” and boom, the 10 manual steps you previously did are gone, just like that!

Although there are so many features to help with workflow, imposition, and composition of documents within Command Workstation, these 3 simple but very important features are what I use on a daily basis.  With these 3 simple improvements in my workflow, the productivity of my day greatly increases so that I can continue to print on demand instead of outsourcing in bulk. This also results in saving a lot of money!

Do you have a fiery on your device and want to have all of this functionality at your fingertips? Visit EFI to download now! http://w3.efi.com/en/Fiery/Products/CWS5

Kristen

Northwest Group 

Director of Marketing

BLACK...It Really is a COLOR!

It may surprise you, but black is one of the hardest colors (shades) to match.

When printing in CMYK (Cyan, Magenta, Yellow, Black), different values are needed to give "Black" a certain appearance on the page. For example, a 'Warm Black' would have more Red in it than other colors, or a 'Cool Black' would have more Cyan in the mix.

If you have a large object on a page and only use 100% K (Solid Black), it will appear dark grey rather than a deep black. This is due to the saturation level achievable by the ink or toner on the paper. If you are printing the page in full CMYK color, you can achieve a deeper, richer looking black by leveraging the use of the other CMY colors.

If you blend; C 50, M 30, Y 30 , K 100, you will achieve a 'deeper RICH black' that will be perceived as 'cooler' because it has more cyan in the mix.

If you blend; C 30, M 50, Y 30 , K 100, you will achieve a 'deeper RICH black' that will be perceived as 'warmer' because it has more magenta in the mix.

The term 'RICH' is used to enforce the notion that more colors were used to make black, so it's been enriched.  The term "solid black" refers to the color generated from the used on K "black only" ink or toner.

'Solid Black' is best used for text, lines and thin graphical elements, which help to maintain hard, crisp and clean edges. If you choose to use 'RICH' Black, any minor mis-registration within the printing process will make these objects appear soft edged, lacking clarity.

When using software within Microsoft's Office Suite (Word, Excel, PowerPoint, Publisher) all color is defined in RGB (Red, Green, Blue), not CMYK. Black is defined with a value of R 0, G 0, B 0. The trouble with RGB is that it is a Display (Monitor) Color language, not a Print Color language like CMYK. If you want to print your file in black and white, you must select 'Grayscale' within your print driver for it to generate a black and white service click. If you let your Postscript print driver convert color for you, it will convert RGB Black to CMYK value of C 89, M 83, Y 78, K 100, which generates a color service click when 'Grayscale' is not manually selected.

Adobe Systems, Microsoft's leading software competitor, chooses to define Black within it's software (InDesign, Illustrator, Photoshop) using the CMYK Color language, setting Black to K 100. So, when printing files which only using Adobe Black, a black and white service click, whether you select 'Grayscale' or not will always be generated.

MY FAVORITE BLACK FACTS
Today a pinch of Black Pepper is added to almost every type of recipe imaginable. Once used as currency and presented to the gods as a sacred offering, it is fortunate that this most popular of spices is now readily available throughout the world.

BLACK AS A SIGNATURE COLOR IN MUSIC:
Johnny Cash — This country music icon was referred to as “the man in black.”

QUOTES ABOUT BLACK:
“Without black, no color has any depth. But if you mix black with everything, suddenly there’s shadow – no, not just shadow, but fullness. You’ve got to be willing to mix black into your palette if you want to create something that’s real.” — Amy Grant

FAVORITE SONG WITH BLACK IN THE TITLE
Baby’s in Black by The Beatles

WHAT OWNING A BLACK CAR MEANS
There is no question that the vehicle you drive is an extension of your personality — According to the experts, the message you send by driving a Black vehicle is your empowered, not easily manipulated, love elegance, and appreciate classics.

TELL US WHAT YOU KNOW ABOUT THE COLOR BLACK
Is there something you know about black, we’d love to hear from you. Share what you know about the color Black

by Brandon Gary
Director of Production Print
www.qbsi-xerox.com  

The Xerox Color Press 800 Improves The Way One University Works

As your business grows and your workflow changes Xerox has a product family that grows with you. From business color to light production to full production, we can cover every aspect of your production printing requirements. 

A major University in the Northwest that had been using a Xerox 700 Digital Press for 5 years recently implemented the Color Press 800 and that has in turn changed their entire workflow.  By embracing change, this customer was able to expand their production offering to their customers, thus allowing them to grow their volume from 45,000 per month to 173,000 per month in the first six months.  With the Color Press 800 they were able to:

·       Move 20% of their offset short run press work to the new machine

·       Print on Heavier stocks, up to 350 gsm

·       Print on a variety of textured stocks because of the unique way the machine fuses

Because of these important improvements, they are able to increase their offerings to their customer base.  The University was also able to adjust their pricing structure, allowing their clients to send work previously done in black in white to color at a minimal increase. 

The biggest result of the installation was the production time improvements. Because the speed of the Color Press 800 is 80 Pages-Per-Minute on all media types, They were able to decrease those production times to one-third what they experienced from the Xerox 700 Digital Press. For example, one job that used to take the University 6 hours to setup and print was cut down to 1.5 hours because of the efficiency and the speed they now have with the Color Press 800.  As the customer stated “the Color Press 800 is a different class of machine.  Xerox has a niche between the light production and IGEN/Indigo world and no one else has anything like it.” 

Shana Crook - Northwest Group Production Specialist
www.ctx-xerox.com

The World of Color

The world of color can be a very tricky one to maneuver, especially if you are new to it.  If you have been spending a lot of money on outsourcing all of your marketing jobs and feel like you have reached the point where some of those less intense jobs could be done in-house, here are some things to think about.

1.) How do you design for digital printing? Make sure your graphic designer or marketing coordinator knows how to design for digital printing. This involves knowing your brand colors, understanding crop marks and bleeds and how to optimize your printing device to get more bang for your buck.

2.) What are your brand's colors and how do you keep them consistent? Understand the difference between RGB, CMYK, and Pantone Colors. Getting your monitor to look like your output device can be a tricky and costly for that matter but at least understanding why it doesn't can be very beneficial when designing as well.

3.) What is text, bond, cover, tag, and index? Paper! The world of paper can be quite confusing at first but once you figure out your top paper types for your jobs and where to get them, you will be in full swing.

4.) How will you print your jobs? Finding the right machine that will not only fit in your environment now but also grow with you as you get the hang of things and start bringing more jobs in-house is imperative.  Most digital presses are around for 3 to 5 years so make sure the one you get is the one that will fit with your company in 3 to 5 years.

5.) What is Finishing and Color Management? Finishing is basically printing lingo for finishing your document i.e. saddle-stitching, booklet fold, tri-fold etc.  Choosing whether it is more cost-effective to do this inline, offline or outsourcing is important to think about. It may be cost-effective to do offline but if it requires 4 hours of your employees time to do it, it may be better to outsource.  What about Color Management? Is the digital press that you bring in going to have some method of managing color, calibrating or creating profiles, or do you think that a normal business color machines is sufficient for your needs?

All of these items are important to think about when contemplating bringing jobs in-house but with the Northwest Group(QBSI, CTX, Pinnell) on your side we can help you maneuver through this so that you come out on the other side with all the information you need. Let us know!

Document Management for Small Business

Has it ever occurred to you that small business is the perfect client to adopt a certified Document Management System? Who needs more resources for growth and less capital than a small startup or single or double agent business?

Consider Jane Smith Insurance. (Not her real name.) Jane had worked in the health insurance industry for over 20 years in administration for a big corporate provider. She noticed there was a real need for small business health plan counseling that often went unnoticed by the larger companies. With her husband close to retirement, Jane began her own agency focusing on those companies. With two computers in their home office, a few file cabinets and a small scanning copier Jane began Jane Smith Insurance. With Jane’s industry background and her husband’s great personality and talent for answering customer inquiries, their insurance practice began to grow.

Soon customer service began to slip. Keeping track of documents and providing immediate answers to inquiries presented a problem…It was time to open an office and hire assistants to keep track of the activity associated to their growing practice…or was it?

With a small business implementation of DocuWare and a back file conversion of existing files Jane and her husband were able to grow their client portfolio to over 400 businesses. They decided to hold the line at 400, as that was the sweet spot where they could continue to provide excellent customer service and manage their client base without adding employees. Frankly they liked the control they had of their business and quality! Their investment in scanning, software and copiers was less than $5000.00. That system today can be leased with a buyout at term end for less than $125.00 per month!

Today Jane and her husband are really retiring. Their practice is worth double the amount of a similar practice because every bit of intellectual, marketing, payment, enrollment and claim information is safely contained within their DocuWare system. They are building a luxury condo in South America, and passing the torch to another entrepreneur. 

Still think Document Management isn’t for small business?

Let us at the Northwest Group (CTX, QBSI, Pinnell) assist you with workflow optimization.

New Opportunity for SMBs - TransPromo

The question is one that many SMBs (small to medium sized businesses) are asking themselves – how do I use advertising in the current climate?  The most tried and true method for SMBs to get people walking into their front doors is by sending out “coupons” in colorful direct mail campaigns.  Check your kitchen drawer full of pizza coupons to prove that.  

But the average household now sifts through 41 pounds of junk mail a year – and only 5-10% of it is EVER read by the intended recipient.  Why should an SMB invest hundreds or thousands of dollars in a marketing campaign which may not reach event 10% of the intended audience?

And when you think of it, “junk mail” is really a misnomer. It’s not junky looking – it’s usually quite slick and impressive looking (especially if it’s been printed on a Xerox). It's just that it’s often very BAD mail – mail that should never have been sent to someone in the first place. Mail that asks someone to clean their carpets when they have hardwood floors, for example. Mail that offers them dog walking when they have a cat.

Mail that looks great – it just isn’t for the person to which it’s been sent.

But there is one type of mail that is ALWAYS for the person it’s addressed to – Bills and Statements - otherwise known as Transactional Documents. It’s no wonder that over 95% of all transactional documents are opened and read by the intended recipient. Ever not open the light bill for a few months?

For the last few years, large or enterprise companies have come to believe that the easiest and most effective “advertising” they can accomplish is to advertise to their current customer base by combining these two types of mail – and that’s called “TransPromo”. The term TransPromo originates from the practice of combining both transaction and promotional marketing elements in one document.

Who hasn't received bank statements, invoices, informing them of performed transactions, or other informational documents in the mail? And who haven’t received coupon advertisements or glossy 4x6 full-color adverts addressed to “your name or current resident” in their mailbox? Effectively combining these two different documents in to one is what TransPromo is all about.  

Major corporations are using TransPromo every day to garner more and more business from current and past customers.

For example, in that stack of “junk” mail, right behind that direct mail coupon for carpet cleaning in someone’s “hardwood floor only” house, a major home renovation retailer sends a coupon for a Hardwood Floor Care system with a monthly credit card statement.  The retailer had drilled down into the data of the customer’s previous purchases and sent them a coupon that was specifically for them, based on their past purchases.

My NEW Hardwood Floor Care System is great, by the way.

Many SMBs who “get” TransPromo think of it as something that can only be implemented within large corporations. However, there are thousands of small- and medium-sized businesses that send out bills and statements each month that can reap the benefits from implementing TransPromo into their communications strategy, from doctors to local auto repair shops. According to the market research firm, InfoTrends, these documents represent almost 32 billion customer touch points and cost these companies about $120 billion per year.

Here at the Northwest Group (QBSI, CTX, Pinnell), we possess the technology and the expertise to assist our SMB clients with TransPromo. Our technology is second to none in our industry – hardware and software provided by the Northwest Group (QBSI, CTX, Pinnell) can create TransPromo documents that really effect change in our client’s own marketing campaigns. But it’s not enough to just create “Great Looking” advertisement.

At the Northwest Group (QBSI, CTX, Pinnell), we know that color has been proven to increase participation, enhance learning, and increase a consumer’s willingness to read. The proper use of color in our customer’s TransPromo documents requires an understanding of why and how color works. Too much color can be distracting and make a statement look more like an over-the-top advertisement. Not enough color and one misses out on its attention grabbing advantages. Hardware or software can’t tell you how much or how little color a TransPromo mailer needs – only our Production / Marketing specialists can provide that value.

Additionally, when collected and used correctly, data can be a powerful tool. Understanding the data that drives TransPromo, and the resulting personalization opportunities, is imperative to campaign effectiveness. When it comes to data-mining and collecting the right data to use in TransPromo, the Northwest Group (QBSI, CTX, Pinnell) Professional Services can provide real insight into those golden nuggets of data hiding in back-end systems.

So at the end of the day, what advantages do TransPromo documents offer the SMB?

1. Guaranteed reading:  More than 95% of transaction documents are opened and read each month – far more than any other type of direct response effort.  In comparison, standard direct mail has a readership rate of about 7%. A TransPromo document ensures in a better way that the included promotional message will be read.
2. Interest: With TransPromo, SMBs can develop personalized offers with a high degree of relevancy. That’s the secret ingredient in TransPromo success. Many SMBs have data-systems with actionable information on the purchasing histories and preferences of current customers. Using this past purchase history data, SMBs can make their advertising “interesting” to the intended recipient.  In companies that engage in TransPromo, customer response to TransPromo mailers are up to 20 times higher than with regular direct mail campaigns.
3. Impact: When SMBs use TransPromo, they can generate impressive results. Research from the Forrester, TAWPI, Corporate Insight, Bancographyand, among others, indicates that relevant TransPromo content in a marketing campaign can boost year-to-year annual revenue over 36%
4. Cost benefits: SMBs already must send invoices or other transactional documents. Including promotional messages in these documents instead of sending them separately is a tremendous cost advantage. More than 75% of the cost of mail is attributed to postage. TransPromo can significantly reduce mail costs because SMBs can aggregate direct marketing messages or notifications with documents that are already going into the mailstream.
5. Customer loyalty: SMBs can build long-term loyalty by providing valuable information and advice to customers on a one-to-one basis. Helping customers understand key issues and make sound decisions increases their sense of trust in a relationship. Studies have shown that customers that receive TransPromo can be counted on for up to 30% more revenue than customers that don’t receive TransPromo.

TransPromo is an application ripe for the SMB.  Here at the Northwest Group (QBSI, CTX, Pinnell), we can help doctors, auto-repair shops, bakeries – any SMB – to begin to reap the benefits of leveragingwhite space on the "must read" documents they already send out to their customers every single day.