The Xerox® Versant™ 2100

We are excited to announce the new 

Xerox® Versant™ 2100!

The Xerox® Versant™ 2100 is a revolutionary new product that gives you the amazing color control and automation tools found on the Xerox 800 and 1000 but with a modular design that allows a much smaller footprint.

The Xerox® Versant™ 2100 Press can help streamline your operation and make you more competitive and indispensable in a number of ways:

• Less waste—print in exact quantities
• Less downtime—Xerox® Connect Advantage means more press availability
• Improved efficiency—fewer steps and less operator intervention
• Reduced turnaround times—less trial and error means jobs are produced and in your customers’ hands more quickly
• Automated workflow—reduced labor costs and more accurate output

Automation is key!

When you tap into this burgeoning demand for short runs, quick turnarounds and personalized print, and have the hundreds of jobs you need to print in a day to get a return on your investment, the sobering truth can settle in.  Fifty to 100 or more jobs in a day simply can’t be produced using the same processes and equipment as in the past.

The Xerox® Versant™ 2100 Press brings together automation from beginning to end to make it possible—and productive—to produce the greater number of smaller jobs that now characterize the print marketplace.

• Automation that makes job setup faster
• Automation that makes it easier to get outstanding, consistent color
• Automation that opens up new areas of finishing versatility

For a demonstration of the new addition to the Xerox product line, let us know:

Oregon and SW Washington - CTX

Greater Washington - QBSI

The Great Command Workstation

In the last 13 years, I have held a variety of positions within our company, from sales to technical analyst, to trainer to now the Marketing Director.  In every one of my jobs, there was always one tool that I would use on a regular basis and that is Command Workstation.

EFI’s Command Workstation is software that can be loaded on any computer, in my case Mac OS10.  It is a direct interface to the Fiery print controller, basically the brain of your production/light production device.  It allows you to do so many things to ease your day, here are a few:

1.)   View the Status of your jobs: There are two areas within the main screen of Command Workstation that show the progress of your job.  Whether it is still processing or it is printing 100 of a 500-page job, all this information is at your fingertips.  In my case, this is especially helpful because I sit about three rooms away from the actual device so instead of having to get up every 5 minutes or better yet, sit and stare at the device, I can just simply open the Command Workstation window to verify my job is running and what copy number it is on.  This is one of the most helpful tools in maintaining a productive working day when I have to print on demand.

2.)   Reprint a Job: With a normal multifunctional device, once your job is printed, it is gone forever unless you specifically chose to save it in a mailbox on the hard drive.  In my job, I frequently proof items to make sure that everything is correct in the document before doing a final print.  With Command Workstation and my Fiery, my jobs are always stored for reprint. Therefore, I can send a job, once again from my desk three rooms away, and when I arrive at the printer, if my proof looks great, I can release 10, 100, 1000 more right there instead of going back to my computer.  This is once again a huge benefit in keeping my day productive and efficient.

3.)   Imposition:  Many of us have had to make booklets and getting those pages in the correct order when it is more then four can be quite confusing. It usually ends in manually taking blanks sheets, making a booklet, writing the number on each page, then deconstructing the booklet to see what page lands where.  Within Command Workstation and the print driver at your desk, you can send a single page document to print and simply choose “booklet layout – left binding” and boom, the 10 manual steps you previously did are gone, just like that!

Although there are so many features to help with workflow, imposition, and composition of documents within Command Workstation, these 3 simple but very important features are what I use on a daily basis.  With these 3 simple improvements in my workflow, the productivity of my day greatly increases so that I can continue to print on demand instead of outsourcing in bulk. This also results in saving a lot of money!

Do you have a fiery on your device and want to have all of this functionality at your fingertips? Visit EFI to download now! http://w3.efi.com/en/Fiery/Products/CWS5

Kristen

Northwest Group 

Director of Marketing

BLACK...It Really is a COLOR!

It may surprise you, but black is one of the hardest colors (shades) to match.

When printing in CMYK (Cyan, Magenta, Yellow, Black), different values are needed to give "Black" a certain appearance on the page. For example, a 'Warm Black' would have more Red in it than other colors, or a 'Cool Black' would have more Cyan in the mix.

If you have a large object on a page and only use 100% K (Solid Black), it will appear dark grey rather than a deep black. This is due to the saturation level achievable by the ink or toner on the paper. If you are printing the page in full CMYK color, you can achieve a deeper, richer looking black by leveraging the use of the other CMY colors.

If you blend; C 50, M 30, Y 30 , K 100, you will achieve a 'deeper RICH black' that will be perceived as 'cooler' because it has more cyan in the mix.

If you blend; C 30, M 50, Y 30 , K 100, you will achieve a 'deeper RICH black' that will be perceived as 'warmer' because it has more magenta in the mix.

The term 'RICH' is used to enforce the notion that more colors were used to make black, so it's been enriched.  The term "solid black" refers to the color generated from the used on K "black only" ink or toner.

'Solid Black' is best used for text, lines and thin graphical elements, which help to maintain hard, crisp and clean edges. If you choose to use 'RICH' Black, any minor mis-registration within the printing process will make these objects appear soft edged, lacking clarity.

When using software within Microsoft's Office Suite (Word, Excel, PowerPoint, Publisher) all color is defined in RGB (Red, Green, Blue), not CMYK. Black is defined with a value of R 0, G 0, B 0. The trouble with RGB is that it is a Display (Monitor) Color language, not a Print Color language like CMYK. If you want to print your file in black and white, you must select 'Grayscale' within your print driver for it to generate a black and white service click. If you let your Postscript print driver convert color for you, it will convert RGB Black to CMYK value of C 89, M 83, Y 78, K 100, which generates a color service click when 'Grayscale' is not manually selected.

Adobe Systems, Microsoft's leading software competitor, chooses to define Black within it's software (InDesign, Illustrator, Photoshop) using the CMYK Color language, setting Black to K 100. So, when printing files which only using Adobe Black, a black and white service click, whether you select 'Grayscale' or not will always be generated.

MY FAVORITE BLACK FACTS
Today a pinch of Black Pepper is added to almost every type of recipe imaginable. Once used as currency and presented to the gods as a sacred offering, it is fortunate that this most popular of spices is now readily available throughout the world.

BLACK AS A SIGNATURE COLOR IN MUSIC:
Johnny Cash — This country music icon was referred to as “the man in black.”

QUOTES ABOUT BLACK:
“Without black, no color has any depth. But if you mix black with everything, suddenly there’s shadow – no, not just shadow, but fullness. You’ve got to be willing to mix black into your palette if you want to create something that’s real.” — Amy Grant

FAVORITE SONG WITH BLACK IN THE TITLE
Baby’s in Black by The Beatles

WHAT OWNING A BLACK CAR MEANS
There is no question that the vehicle you drive is an extension of your personality — According to the experts, the message you send by driving a Black vehicle is your empowered, not easily manipulated, love elegance, and appreciate classics.

TELL US WHAT YOU KNOW ABOUT THE COLOR BLACK
Is there something you know about black, we’d love to hear from you. Share what you know about the color Black

by Brandon Gary
Director of Production Print
www.qbsi-xerox.com  

The World of Color

The world of color can be a very tricky one to maneuver, especially if you are new to it.  If you have been spending a lot of money on outsourcing all of your marketing jobs and feel like you have reached the point where some of those less intense jobs could be done in-house, here are some things to think about.

1.) How do you design for digital printing? Make sure your graphic designer or marketing coordinator knows how to design for digital printing. This involves knowing your brand colors, understanding crop marks and bleeds and how to optimize your printing device to get more bang for your buck.

2.) What are your brand's colors and how do you keep them consistent? Understand the difference between RGB, CMYK, and Pantone Colors. Getting your monitor to look like your output device can be a tricky and costly for that matter but at least understanding why it doesn't can be very beneficial when designing as well.

3.) What is text, bond, cover, tag, and index? Paper! The world of paper can be quite confusing at first but once you figure out your top paper types for your jobs and where to get them, you will be in full swing.

4.) How will you print your jobs? Finding the right machine that will not only fit in your environment now but also grow with you as you get the hang of things and start bringing more jobs in-house is imperative.  Most digital presses are around for 3 to 5 years so make sure the one you get is the one that will fit with your company in 3 to 5 years.

5.) What is Finishing and Color Management? Finishing is basically printing lingo for finishing your document i.e. saddle-stitching, booklet fold, tri-fold etc.  Choosing whether it is more cost-effective to do this inline, offline or outsourcing is important to think about. It may be cost-effective to do offline but if it requires 4 hours of your employees time to do it, it may be better to outsource.  What about Color Management? Is the digital press that you bring in going to have some method of managing color, calibrating or creating profiles, or do you think that a normal business color machines is sufficient for your needs?

All of these items are important to think about when contemplating bringing jobs in-house but with the Northwest Group(QBSI, CTX, Pinnell) on your side we can help you maneuver through this so that you come out on the other side with all the information you need. Let us know!