Monday, May 14, 2012

The World of Color

The world of color can be a very tricky one to maneuver, especially if you are new to it.  If you have been spending a lot of money on outsourcing all of your marketing jobs and feel like you have reached the point where some of those less intense jobs could be done in-house, here are some things to think about.

1.) How do you design for digital printing? Make sure your graphic designer or marketing coordinator knows how to design for digital printing. This involves knowing your brand colors, understanding crop marks and bleeds and how to optimize your printing device to get more bang for your buck.

2.) What are your brand's colors and how do you keep them consistent? Understand the difference between RGB, CMYK, and Pantone Colors. Getting your monitor to look like your output device can be a tricky and costly for that matter but at least understanding why it doesn't can be very beneficial when designing as well.

3.) What is text, bond, cover, tag, and index? Paper! The world of paper can be quite confusing at first but once you figure out your top paper types for your jobs and where to get them, you will be in full swing.

4.) How will you print your jobs? Finding the right machine that will not only fit in your environment now but also grow with you as you get the hang of things and start bringing more jobs in-house is imperative.  Most digital presses are around for 3 to 5 years so make sure the one you get is the one that will fit with your company in 3 to 5 years.

5.) What is Finishing and Color Management? Finishing is basically printing lingo for finishing your document i.e. saddle-stitching, booklet fold, tri-fold etc.  Choosing whether it is more cost-effective to do this inline, offline or outsourcing is important to think about. It may be cost-effective to do offline but if it requires 4 hours of your employees time to do it, it may be better to outsource.  What about Color Management? Is the digital press that you bring in going to have some method of managing color, calibrating or creating profiles, or do you think that a normal business color machines is sufficient for your needs?

All of these items are important to think about when contemplating bringing jobs in-house but with the Northwest Group(QBSI, CTX, Pinnell) on your side we can help you maneuver through this so that you come out on the other side with all the information you need. Let us know!

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