Wednesday, June 25, 2014

How Non-Profits and Corporations Collaborate to Do Good By Sachin Shenolikar

"Once upon a time, it was common for non-profit organizations to be run by a couple of people with an extreme passion for a cause. They would be grassroots efforts — family and friends were often recruited to help out. Corporations would be approached for financial support but not much else. While the mission had a lot of heart, there often wasn’t a strong game plan in place that could lead to massive success.

Things are vastly different today. As the nature of business has transformed over the past decade, it has impacted the way non-profits are run. Many — even small ones — are complex, structured, and hyper-organized. The mentality of for-profit corporations has shifted as well. They have realized that social responsibility is not just about throwing money at causes. Being engaged in those causes is an important factor in the success of their business.

Simply put, non-profits and corporations have become intertwined in the ways they operate. Real Business spoke with leaders from both sides to learn more about how they work together."

Read More about the collaboration between Non-Profits and Corporations: